Top 5 Social Apps in Australia Q3 2021

In Q3 2021, the top 5 social apps on a unified platform in Australia exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

TikTok saw a significant increase in weekly revenue, starting from about $113K at the end of June and climbing to nearly $281K by the end of September. Weekly downloads ranged from approximately 54K to 77K, with a notable peak towards the end of the quarter. The app maintained strong weekly active users, hovering around 6M throughout the period.

Facebook experienced a steady weekly revenue, peaking at around $87K in the final week of September. Weekly downloads varied, starting at around 48K and ending at approximately 61K. The app consistently engaged around 19.5M weekly active users.

Instagram showed moderate revenue growth, with weekly earnings ranging from $1.5K to nearly $2.9K. Weekly downloads were relatively stable, fluctuating between 40K and 49K. Weekly active users remained strong, averaging around 8.4M throughout the quarter.

Reddit demonstrated varied weekly revenue, reaching a high of about $4.3K in early September. Downloads per week ranged from 20K to 26K. The app had around 1M weekly active users, with a slight increase towards the end of the quarter.

X showed modest weekly revenue, peaking at approximately $539 in late August. Weekly downloads saw some fluctuation, with a peak of about 35K in the same period. Weekly active users were consistent, staying around 2.2M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's website.